Modus rebrands: a new identity for a new era
07 October 2024
We’re proud to launch our new brand identity, marking the start of an exciting new chapter for Modus.
We’ve evolved, now our brand has too
Since our founding in 1999, Modus has been providing high-quality, compliant and aesthetically pleasing toilet buildings, designed to meet the functional needs of communities.
Over the years, we've grown from a small family business into a multi-skilled team that partners with open space professionals across Australia to create more liveable public spaces. It is clear that our brand no longer reflected who we were, and where we were going. It didn't reflect the architectural quality of our buildings or the customer-first approach in everything we do. The decision to rebrand was based on the need to communicate our evolution, our vision for the future, and our driving belief: design and construction of public amenity buildings should be exceptionally easy.
Raising the bar on an exceptionally easy experience
At the heart of our brand is a commitment to making life easier for our customers. Whether it's supporting the design phase, providing early stage consultation on best practice and compliance, or delivering a turnkey project, our focus remains on solving our customers challenges. We're not just selling buildings – we're providing seamless solutions for open space professionals, ensuring every project is ’easily done’.
Different on the outside, same on the inside
The good things haven’t changed. We’re the same people, same Australian family ownership, same company with a commitment to making our customers lives easier and Australian open spaces more liveable.
Visually communicating our commitment to you
The updated brand features a minimalist design, with the "M" in our logo representing the architectural structure of our toilet buildings. This clean, simple design mirrors our straightforward approach to projects.
The new colour palette combines deep blue and sky blue, chosen to reflect both the strength and reliability our clients expect, and our connection to outdoor environments. These colours create a cohesive and approachable identity, reinforcing our dedication to public open spaces and their users.
Stay tuned as we continue to evolve
As a valued customer, you are the reason for why we do what we do. We’re always keen for your input as we continually learn and improve on our journey.
We’re moving forward with energy, and an exciting roadmap to deliver in line with our commitment to making Australian open spaces more liveable and accessible. With a fresh identity and an unwavering focus on the customer experience, Modus will continue to be the partner of choice for public amenity Solutions.
Have a project to do?
Planning a toilet building project is complex but we’re here to help. Reach out or start your project consultation today.